The Importance Of Closing Gifts

The Importance Of Realtor Closing Gifts

As a real estate agent, you’re always on the hunt for top-notch sales leads. You have to be aggressive and assertive because in this competitive industry if you don’t get the sale, someone else will. 

While you may be a pro at negotiations and customer service, in today’s crowded real estate market, that’s not enough to set yourself apart. One way to go above and beyond is by showing appreciation to current clients. An easy and very necessary way to do that is by giving them a closing gift. Closing gifts are more than just a way to congratulate your clients on their new home. They are a tool to grow your business. Here are 5 reasons you should always give your clients closing gifts.


Closing Gifts Show Appreciation

Let’s face it, home buyers and sellers have a lot of options when it comes to Realtors and loan officers. Getting clients can be a struggle, so showing that you appreciate that they chose to work with you should be a no-brainer.  

Your clients want to feel like they are more than just a paycheck for you, showing them how much you appreciate them will leave them feeling good and will increase the likelihood of them telling others about your services. 


Closing Gifts Help You Stand Out From The Competition

Many Realtors and mortgage professionals are reluctant to give their clients closing gifts for a variety of reasons. One of the ones we hear most often is that doctors and lawyers don’t give gifts, why should we? There are many reasons, but one of the most important is that as someone who works in the real estate industry, you need to do everything you can to stand out from the competition. 

Clients are more likely to remember you when they receive a closing gift. The gift may seem like a small gesture, but it shows the client that you care about them as a person and not just another client who needs your services. Plus, it ends what may have been a stressful and exhausting process on a high note. Who doesn’t like receiving gifts?


Closing Gifts Improve Your Chances Of A Good Review

Online reviews are so important in today’s world. That’s especially true for Realtors and loan officers since the majority of home buyers will begin their search for your services online, and the number of good reviews you have could be the deciding factor in working with you. 

After buying or selling a home, your clients will have a million things to do – unpack, paint, change their address, and the list goes on and on. One thing they might overlook is writing you a 5-star review. You put in a lot of work during a real estate transaction, so it would be nice to get a little recognition. Presenting your clients with a closing gift after they close may be the extra nudge they need to take the time to sing your praises online. 


Keeps You Top Of Mind

Your closing gift should be part of your strategy to create a lifelong client who also refers all of their friends and family to you. In order to do that, you need to stay top of mind, so they don’t forget you or the amazing service you provided them. 

Realtor gifts for clients are a great way to stay top of mind since every time your client uses your closing gift, they will think of you. This means it is essential to make sure the gift you choose is one that will be useful to them. Items like gift cards may seem like a practical choice, but the item they buy with that gift card won’t be associated with you. Having something like a customized doormat or serving platter will be a better strategy when it comes to a closing gift that will keep you top of mind and could even be a conversation starter leading to referrals!


Realtor Gifts For Clients Can Help Increase Sales And Boost your Clients’ Sense Of Appreciation.

Realtor gifts for clients are a great way to show your clients how much you appreciate them, but they can also help increase sales and boost your client’s sense of appreciation for you. Buying or selling a house is a huge deal, one that your clients were likely very nervous about. After a successful transaction, they probably feel relieved and happy they had you by their side through it all. A closing gift will solidify that feeling. 

Receiving a closing gift will make your clients feel more comfortable with their purchase, and they will be more likely to refer other potential clients to you as well! This is important because when it comes down to it, referrals are what will keep your business going strong.


Need Help Finding A Closing Gift?

It may seem like a small gesture, but closing gifts are an important part of building your business. They can help you stand out from the competition and show appreciation for your clients. Even better: You don’t have to spend much money or time to get great closing gifts!

If you aren’t sure what to give your clients, that’s what we are here for. We are trusted by some of the top brands in real estate to create customized closing gifts that their clients will love. 

We understand that the life of a real estate professional is hectic, so we can automate the process so you don’t even have to lift a finger! Let’s get in touch to discuss how we can be your go-to for closing gifts to help you show appreciation for your clients while building your business.